Kestrel Field Supply makes technical outerwear in small runs. We built their online store and set a product photography direction that shows how the garments are cut and sewn, not just how they look on a rail.
The store is built around detail: every product page covers fabric weight, seam construction, and fit, with a size guide that is actually usable.
A utilitarian layout, high-contrast type, and a fast, low-friction checkout keep the focus on the product, and the responsive grid holds up from desktop to a phone checked outdoors.
We shot each style in three passes: a clean studio view, a set of construction details — seams, zips, taped edges — and a short sequence in the workshop as the piece is stitched. The direction keeps lighting flat and colour accurate so what ships matches the screen, and the detail library gives the store a consistent look as the range expands.
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