Kasel Creative

An online store and product photography direction for the technical outerwear brand Kestrel Field Supply

Services

Web Design, UX/UI Design, Frontend Development, E-Commerce Development, Product Photography Direction

Kestrel Field Supply
Introduction

Kestrel Field Supply makes technical outerwear in small runs. We built their online store and set a product photography direction that shows how the garments are cut and sewn, not just how they look on a rail.

Kestrel Field Supply
Web Design

The store is built around detail: every product page covers fabric weight, seam construction, and fit, with a size guide that is actually usable.

A utilitarian layout, high-contrast type, and a fast, low-friction checkout keep the focus on the product, and the responsive grid holds up from desktop to a phone checked outdoors.

Kestrel Field Supply
Kestrel Field Supply
Kestrel Field Supply
Product Photography Direction

We shot each style in three passes: a clean studio view, a set of construction details — seams, zips, taped edges — and a short sequence in the workshop as the piece is stitched. The direction keeps lighting flat and colour accurate so what ships matches the screen, and the detail library gives the store a consistent look as the range expands.

Kestrel Field Supply
Kestrel Field Supply
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