Atelier Ferro is a workshop that builds steel furniture by hand. We developed a full brand and an online store for made-to-order pieces, keeping the identity as solid and unfussy as the work coming off the bench.
The online store was built to sell made-to-order pieces without hiding the process: each product page pairs the finished object with notes on materials, dimensions, and lead time.
A dark, industrial palette and large photography carry the weight of the work, while a simple enquiry-and-deposit flow keeps ordering a custom piece straightforward on any device.
We spent two days in the workshop documenting how each piece is made — cutting, welding, grinding, and finishing. The direction favours raw light, close detail, and honest texture, giving the store a library of images that show craft rather than just product, and that can grow as new pieces are built.
Ready to build a project that scales with your business and puts you in control? Let’s create a foundation for your future success together.
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