Your corporate website is often where the first impression of your company is formed. Prospects look at it before asking for a quote, candidates before applying, partners before a meeting. They all have the same questions in mind: who is this company, what do they do, can I trust them and how do I reach them? A good corporate site answers all four in a few seconds.
The pages you can't skip
Homepage
The homepage's job isn't to say everything; it's to send visitors to the right place. On the first screen, show what you do in one sentence, who you do it for and the next step a visitor should take. For more, see our article on what your homepage is actually for.
Services or products
Create a separate page for each main service. Listing everything on one page makes it harder for visitors to find what they need and wastes an SEO opportunity: each service page can rank on its own for people searching for that service.
About
The about page is where trust is built. Describe your story, your real team, how you work and what sets you apart, in concrete terms. Use real people and real photos instead of generic statements.
References and case studies
Instead of saying “we deliver quality”, show it. Real projects published with the client's permission, and short case studies that explain the problem, how you solved it and the result, are your strongest sales documents.
Contact
Put the contact form, e-mail, phone, address and opening hours in one clear place. Keeping these details identical to your Google Business Profile matters for local search; we cover this in our Google Business Profile guide.
Legal pages
A privacy policy, a cookie policy and, depending on your business, a legal notice with your company name, address and registration details. These pages aren't just an obligation; they're also a trust signal. We explain what to watch for in our guide to a GDPR- and KVKK-compliant website.
Blog or knowledge centre
It isn't mandatory, but a blog is often the biggest source of organic traffic for a corporate site. Regular content that answers the questions your customers ask before buying makes your site an authority on the subject. You'll find how to plan it in our article on topic clusters.
Careers
If you're hiring, a careers page that covers open roles and your company culture directly affects the quality of your candidates.
Photo: Compagnons / Unsplash
Features that make a difference
- Mobile-friendly design: a large share of visitors open your site on a phone. Design should start with mobile.
- Speed: a slow site loses both visitors and rankings. See our Core Web Vitals guide for the metrics.
- Multilingual support: if you target customers abroad, you need a properly structured multilingual setup, not just translated pages.
- Accessibility: readable contrast, keyboard navigation and alt text for images mean a better experience for everyone.
- Measurement: without GA4 and conversion tracking, you can't tell whether the site is working.
- Structured data: Organization and local business markup help search engines understand who you are.
- Easy content management: your team being able to update text and images without a developer is a precondition for keeping the site current.
- Security, backups and maintenance: HTTPS, regular updates and automatic backups keep the site running smoothly for years.
The most common mistakes
- Copy any company could have written: “We're an innovative, dynamic, customer-focused team.” That sentence says nothing. Be specific: who do you do what for, and with what result?
- Pages full of stock photos: smiling generic business people create doubt, not trust. Use photos of your own team and work wherever you can.
- Squeezing every service onto one page: a loss for both users and SEO.
- Hidden contact details: visitors shouldn't have to hunt for a way to reach you.
- A homepage built on a rotating slider: most visitors never see past the first slide; put your key message on the first screen, fixed.
- A news section nobody updates: a “News” page whose latest item is two years old makes people wonder whether the company is still active.
- No clear call to action: every page should show the next step: request a quote, call, book a meeting.
How to plan a corporate website project
- Define goals and audience: who is the site for, and what do you want them to do? A good brief is enough; see our guide to writing a brief.
- Draw up the sitemap: which pages will exist, and how will they connect?
- Prepare the content: copy should come before design; we explain why in this article.
- Design and development: wireframes, visual design and build.
- Testing and launch: on different devices and browsers, and with real users.
- Maintenance and growth: the work doesn't end at launch; content, measurement and improvement continue.
Frequently asked questions
How many pages should a corporate website have?
There's no fixed number. For a small business, a homepage, a few service pages, about, references, contact and legal pages are enough. What matters isn't the page count but that every main service and every important question gets its own page.
Template or custom design?
A template gives you a fast, economical start, but it struggles to set your brand apart and often comes with unnecessary code. A custom design is built around your brand, content and goals. The choice depends on your budget and how critical the site is to your business.
How much does a corporate website cost, and how long does it take?
It depends on scope, the level of design, who prepares the content and the features required. We cover what drives the price in detail in this article.
In short
A good corporate website is built on clear content that genuinely describes your company, proof that inspires trust, easy contact and solid technical foundations. At Kasel, we run corporate website development end to end, from strategy and content to design and SEO foundations. If you're planning a new site, or wondering how your current one measures up against this list, get in touch.
